Press Releases
Press releases are the primary tool used to communicate news to the media. News – that is the important word. Press releases are more likely to be picked up by the media when they cover real news, not PR speak or, virtual advertisements. Stick to the facts, and exclude flowery language. The press may just print your press release. In addition, you will be perceived as a credible news source, someone to turn to in the future when a quote is needed or additional information about a product or service your company provides is necessary.
There is a common format to write press releases, but the style varies from agency to agency and among different PR professionals. You can take a look at JH Communications’ press release samples to view how we develop press releases.
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