Take That Needed Next Step in Your Marketing.

What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media.

No longer a complement to the traditional media of television, radio and print advertising, social media and search engine marketing are revolutionizing the marketing world right in front of us.

If you have not yet embraced this fact, you risk losing your customers to your competitors who are able to capture market share with relatively minor investments.

This also does not mean that you should abandon traditional forms of advertising. Broadcast television is still one of the most effective methods to reach people and promote your brand’s message, and cable advertising is affordable and targeted.

You should expand your television campaigns with digital marketing, extending the viewership of your video messages on today’s most watched channels, namely Facebook and YouTube.

If you’re concerned that you’re not actively engaged in today’s marketing strategies, you’re not alone. Many small businesses are late to the game. Either they’re overwhelmed by all the different social media channels, or they’re misinformed about a possible negative backlash. The truth is that social media and digital marketing are not only here to stay, but they are changing the way business is conducted.

The new marketing battlefield is now being waged online, and if you ignore it you risk ending up on the trash heap of history.

But you can make an immediate impact today by posting relevant content on your Facebook page, finally producing that short video about your business, and setting up a Google adwords account. Whether you do it yourself, bring on a consultant, or hire an agency, you no longer can afford to wait.

John Houle is the president of JH Communications, a marketing-communications agency in Providence RI specializing in the insurance industry. He can be reached at 401.831.6123 or at john@jhcom.net.